Social Media–Building Community

Social Media has had mixed reviews ranging from people posting socially inappropriate statuses to politically charged rants and memes. Both good and bad things have come from social media, like job loss and gain or over-awareness to news and risk of having no privacy. The internet knows and tells all, a user has to be the one to decipher what is true and what is false in the world of vast information. So much is available, that students are required to know more, gain more sources for projects and papers, and know what sites are intellectually legit and what’s a Wikipedia full of bologna.

There are good things that have come from social media outlets though, such as increased awareness of others and the building sense of community. Job markets such as, LinkedIn, and other social channels have increased public viewing, making networking more important than simply “looking for a job.” Organizations and businesses are able to take the media into their own hands and use it to their advantage if they know how to do it right, the problem, according to the article “Using SOCIAL MEDIA to Build COMMUNITY” by Doralyn Rossmann that I read yesterday, is that those businesses and organizations are at risk of making posts that are “bland.” Those bland posts need to be not only customer driven, but they are to form a sense of community that benefits all people and brings them closer together. It has to be “personal” and “interactive.” Having those two qualities alone can start a conversation and get people talking about whatever the business has posted. “A sense of community—developed through social media—was positively associated with the life satisfaction of adult research participants” (Rossmann, 20). The Internet is focused on people looking at a screen, mostly in solitude, and having other people online that they can relate to if there isn’t a real person around that shares an interest, is quite a relief. It brings the world closer, even when they seem far apart. The community, from there, can be a free form of advertising for the company and consumer reviews help to achieve goals by making it a social fad. Posts must be focused on the audience, which sadly are narcissistic and will click away if the posts aren’t relevant to their lives. Keeping these things in mind, keep going and learn how to attract a small audience that will spread the word for you.

Rachel is a 23 year old recent graduate of the publishing studies major at Illinois State University. She has a deep connection to literature and the arts and loves volunteering her time to great causes and reaching out to her community. In 2010 she was accepted into a 2-week writing program at Juilliard School which helped her fall in love with the city of New York and pursue the publishing degree she currently has. She has been published in 7th grade at StarWallPaper, a poetry journal for young poets, Lit Fest Press/Festival Writer,, and writes published book reviews for Teen Ink Magazine located in Boston. Outside of writing, you can find her strumming her guitar, singing, acting in plays, dancing on dance companies, and reading profusely.

Posted in Insider Guide To Internships, Living The Life Proactive, Rachel's Daily Doses of Knowledge

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