Social Media has had mixed reviews ranging from people posting socially inappropriate statuses to politically charged rants and memes. Both good and bad things have come from social media, like job loss and gain or over-awareness to news and risk of having no privacy. The internet knows and tells all, a user has to be the one to decipher what is true and what is false in the world of vast information. So much is available, that students are required to know more, gain more sources for projects and papers, and know what sites are intellectually legit and what’s a Wikipedia full of bologna.
There are good things that have come from social media outlets though, such as increased awareness of others and the building sense of community. Job markets such as Internships.com, LinkedIn, and other social channels have increased public viewing, making networking more important than simply “looking for a job.” Organizations and businesses are able to take the media into their own hands and use it to their advantage if they know how to do it right, the problem, according to the article “Using SOCIAL MEDIA to Build COMMUNITY” by Doralyn Rossmann that I read yesterday, is that those businesses and organizations are at risk of making posts that are “bland.” Those bland posts need to be not only customer driven, but they are to form a sense of community that benefits all people and brings them closer together. It has to be “personal” and “interactive.” Having those two qualities alone can start a conversation and get people talking about whatever the business has posted. “A sense of community—developed through social media—was positively associated with the life satisfaction of adult research participants” (Rossmann, 20). The Internet is focused on people looking at a screen, mostly in solitude, and having other people online that they can relate to if there isn’t a real person around that shares an interest, is quite a relief. It brings the world closer, even when they seem far apart. The community, from there, can be a free form of advertising for the company and consumer reviews help to achieve goals by making it a social fad. Posts must be focused on the audience, which sadly are narcissistic and will click away if the posts aren’t relevant to their lives. Keeping these things in mind, keep going and learn how to attract a small audience that will spread the word for you.